Outcome Oriented

Steve Jobs

 

Outcome oriented or result oriented is used to describe a person or an  organization that only focuses on result rather than how does the process is going to run on produce the product or deliver services.

A successful entrepreneur who has this characteristic was Steve Jobs. Steve Jobs was a genius American successful entrepreneur, marketer, and inventor. He also was the co-founder, chairman, and CEO of Apple Inc. Sunil Maheshwari (2014) said that Steve Jobs drew a two-by-two grid after some weeks of product review sessions in 1997. At the top of two columns, he wrote “Consumer” and “Professional”. He labelled the two rows as “Desktop” and “Portable.” Steve Jobs only told his team members, this is their job and only focus on this four great products - one for each quadrant. The rest should be abandoned.

But, by getting Apple to focus on making just four computers, he saved the company. “Deciding what not to do is as important as deciding what to do,” he believed. (Sunil Maheshwari, 2014) But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them, said by Steven Job (1998).  Mui (2011), he also mentioned in Forbes that Steve Jobs had told his team, never ask customers what they want because they never know what they want. Steve Jobs and his team find out what they want without direct ask them. Steve Jobs believe the products are the best result to let customers know what they want. Therefore, they kept on inventing creative and innovative products. “Stay Hunger, Stay Foolish”, said by Steve Job (2005). He meant to his team, never be satisfied and always push yourself and do the things that peoples say cannot be done or impossible. In 2007, I-Phone first generation was successful introduce to market. Steve Jobs was die on 5 Oct 2011, but his spirit also being remembered by everyone of his team.

 

Team Oriented

Chad Hurley, Steve Chen and Jawed Karim.

           
           Team oriented means we think of others in making decisions and not just only ourselves. This is because everyone supplies in the functions or conditions that concern on their businesses. A team involves with a group of people who work towards the same targets in order to achieve their success.
 
           YouTube is a video-sharing website located in San Bruno, California, United States which was invented by three ex-PayPal employees in February 2005. It was created and introduced by Steve Chen together with Chad Hurley and Jawed Karim as his co-creators. The founders sold their creations of YouTube for about 1.65 billions dollars to Google which caused them to be millionaires after that.
 
           Steve Chen from Taiwan was born in 1978 and at the age of 15, he migrated to the United States. He Studied at University of Illinois and become one of the employee at PayPal after graduated. During that time, he met with his co-founders and co-inventors of YouTube who are Chad Hurley and Jawed Karim (Editors, 2016). Being employees at PayPal, Hurley designed the company's trademark logo. The creativity and inventiveness of YouTube came from Jawed Karim with the halftime faux pas committed by Janet Jackson with her breast was exposed not in purpose and Justin Timberlake.

            They teamed up to create YouTube as a place for the public to enjoy and share the videos to the worldwide with the presence of the Internet. Besides, public can watch and uploads their video on www.YouTube.com which allows YouTube videos to be places on non-YouTube pages. The three inventors and founders work together to think of the name "YouTube.com" which started its operation on 15 February 2005 and the website was elaborated for the following few months. Before making its official debut, the three of them has offered the public for a view of the site in May, 2005 (Bellis, 2005).

            In conclusion, users are unable to use the YouTube websites if these three founders and inventors did  not create it. Hence, with the invention of this website, users are able to view and upload videos from time to time. Eventually, YouTube has become part of their entertainment during leisure time too. 

Proactive

Business Dictionary (n.d.) explains proactive is about actions and results are behavior-oriented, instead of others are waiting things happen then they only try to react to it. It also explains that proactive behavior aims at identification and exploitation of opportunities and in taking pre-emptory action against potential problems and threats, whereas reactive behavior focuses on fighting a fire or solving a problem after it occurs.

Bill Gates is founder of the world largest computer software, Microsoft. Bill Gates is a proactive entrepreneur. He realizes smartphone market is become bigger. Smartphones nowadays are multifunctional. It not only can make call, be music player, take note etc. It also can browse website now as long as it connected with internet or wireless fidelity (WIFI). Peoples prefer to browse internet with smartphone compare with computer or laptop. He foreseen the trend of elimination of computer world in the future. He starts to take action that how to survive Microsoft in the future. So in 25 April 2014, Microsoft completed to takeover Nokia.

According to Microsoft (2014), Windows Phone is the fastest to grow in the smartphone market compared to Andoid Operating System (OS) and Iphone Operating System (IOS), and its portfolio of award-winning devices continues to expand. In the fourth quarter of 2013, International Data Corporation, IDC (2013) said that the Nokia mobile phone business, Microsoft will target the affordable mobile devices market, a $50 billion annual opportunity, delivering the first mobile experience to the next billion people while introducing Microsoft services to new customers around the world. Bill Gates believes that Window Phone will be lead the smartphone market in the future. Meanwhile, peoples hesitate investment of Microsoft on Window Phone is a correct or wrong strategy since OS and IOS are leading the smartphone market nowadays.

Conclusion

In a nutshell, the enhancement of entrepreneurial skills and personal qualities is important to create a successful entrepreneur. Throughout this assignment, we get to know more about the successful entrepreneurs in Malaysia and the world. It proved that not only the entrepreneurs in the world can success but in Malaysia also have Tan Sri Dato Seri Lim Goh Tong and Tan Sri Anthony Francis "Tony" Fernandes.

There is a question among the student which entrepreneur formed by made or born? There was a debate formed at Barclays Bank in London and most of the speakers agreed that an entrepreneur was more made than born. Jamal Edwards(founder of SB.TV, an online youth-oriented broadcaster) said that there is matter of nature versus nurture. He agreed that an entrepreneur was 5 percent born with their abilities and 95 percent made by life experiences (Dawson, 2014).

 

Task (b) has proven that an entrepreneur have more than one trait can lead the entrepreneur become more successful in a short period of time. Tan Sri Anthony Francis "Tony" Fernandes, the founder of AirAsia airline is the number 28 on the Forbes list of Malaysia's Richest due to his net worth at $650 million (Wikimedia Foundation, Inc, 2016).

As employees that are going for work in the company, they are taught that weaknesses are bad and that they should be improved. As entrepreneurs, they are focusing on weaknesses as futile and they draw on their strengths. There are many different ways in which can apply these mind-sets to become successful at whatever we choose to do with our career (Chan, 2016).

Tan Sri Tony Fernandes: A visionary entreprenuer

           

Tan Sri Tony Fernandes
Source: asianentrepreneur.org

         One of the traits that an entreprenuer must have is visionary. The meaning of visionary is thinking about or planning the future with imagination or wisdom. To be more precise, a person with visionary trait has the power to predict how a society, industry or country will become in the future. This trait can be seen in Tan Sri Tony Fernades where he has an imaginative ideas and long-range experience for his several companies. When he was a child, he has dreamt of three wonderful things which are operating an airline, owning an English football and Formula One racing team.
         
           Tony Fernandes' vision has turned AirAsia to be one of the famous and well-recognised airlines brands in the world. Many observers are proud of the success of AirAsia all thanks to the responsibility and strong leadership of Tony Fernandes. Back to the time in 2011, Tony Fernandes met up with our fourth Prime Minister. Tun Dr, Mahatir Mohamad. At that time, Dr. Mahatir Mohamad has persuaded Tony Fernandes to buy over a previous airline, AirAsia which was in high debt/

              Thus, Tony Fernandes bought AirAsia at a lowest price of 25 pence in September 2001 by mortgaging his house and spent all his long savings to get hold of the company and transfigure it into an industry player(Channel). Tony Fernandes took over AirAsia in 2001 and during that time, the airline had only two planes and millions of debt. Year 2001 appeared to be a hard time to join the airline industry but Tony Fernandes, CEO of AirAsia insisted on doing so and has risked all he can to reintroduce an aging and indebted airline that he has bought for only 25 pence.

               Apart from this, Tony Fernandes did not have any existing experience in the industry but still he has joined with other teams together to buy over the airline even though he has to mortgaged his house. He made a dream when he was sleeping in his office at Kuala Lumpur's airport of re-introducing AirAsia as a successful budget airline(Suisse). As a result, the AirAsia company had doubled from only two planes to a fleet of 86 planes in order to fly 30 million of people from one destination to another around the world. Tony Fernandes did a great job when he planned to develop the low cost airline on 11 September 2001 as he thought that it will be awesome to be able to help those poort families to travel around the world. This enables them to save on their money and time.

                The implementation and introduction of the low cost airline is only one of the successes that Tony Fernandes manged to gain. Till now, AirAsia has become one of the famous and well-recognised budget airlines in the world (Business, 2010). This example has shown us that Tony Fernandes has managed to achieve his dreams with his visionary trait although he faced with a heavily debt's business in the beginning and able to re-launch AirAsia into a profitable airlines.

                   By looking at Fernandes's achievements of running an airline, this shows that he has visionary trait where each of every entreprenuer should have and has achieved awards for the award of 'Visionaries & Leadership Series' for his fantastic work in AirAsia ( Wikipedia, 2016). Moreover, he also dates to dream big when he was only three years old. Like what Fernandes has quoted, "believe the unbelievable, dream the impossible and don't take no for an answer'.

Tan Sri Tony Fernandes: An open culture Airasia corporate environment

          The success of being the world’s leading low-cost airline is not only the fruitful effort from Tan Sri Tony Fernandes and his team, but also the working culture Tony stemmed ever since he started to run AirAsia airlines. He stresses over openness, innovation and a never-say-die attitude, thus, he practises open culture in the working environment.

In the physical working places of AirAsia, the management department do their work on a huge stage in an open space office with only few physical barriers between desks. Moreover, in the reception area, there is a flight attendant team where the chief pilots deserve for a corner desk monitoring the operation team. It is a sign of respecting the pilots are part of the team where they have their own physical space in the company even though their main responsibility is flying the plane. Although Tony is the CEO of AirAsia, that does not make him much different on his working space. His office is set up at the heart of the company with no walls or doors surrounded. Tony sees his team members in the office and so do them. The cafeteria is also another feature to be mentioned where it is set up for every single people in the team including trainee, captain and ground handling staff. This is to expose them to have interaction with each other regardless of working position. (Ghandour, 2012)      

A snapshot of AirAsia Headquarter at Sepang District, Malaysia.

Source: business.inquirer.net

            Tony encourages the employee to use their first name on the name cards with no titles at all. Instead of conforming to preconceived concept on the duty of cabin crew, Tony pushes them to develop their own personality. He looks every employee valuable in running the operation. Anyone inside or outside the corporate either, can walk up to Tony even just for a high-five or providing their opinion or suggestion or maybe just grumble about football. This makes Tony to be open and easily involved on every issue the employee or even the consumers discuss about in order to keep innovating in the industry. The informal culture helps in keeping the internal operating cost down since AirAsia is a low-cost carrier. (Govindasamy, 2009)

There is no such hierarchy in the corporate as well as the commitment to job flexibility, its culture and management style reflect Tony Fernandes’s personality as informal, friendly and cheerful. He uses his personal style in creating a unique identity for Air Asia. It is also evident based on his usual dressing with a coordinate of jeans, open-neck shirt and the signature Air Asia red coloured base-ball cap, visible even during working hour in the company. It is ultimately to provide clear and precise interaction under Air Asia’s unstuffy and open culture. (Grant, 2015)

Photo shows are the look of Tony’s office in Malaysia.

Source: business.inquirer.net

Tan Sri Tony Fernandes: An observant entreprenuer

Tony Fernandes has the trait of observant because he use less than 1 dollar to purchase of a bankrupt company and start his airline empire. He are the “vanguard” of the low-cost air travel. AirAsia start operate in January 2002 from 2 planes that from a bankrupt company  to more than 180 of national airlines. Anyway, Fernandes not only focus on airfare but also start a hotel chain and offers car rental (Ng, 2014).

AirAsia can be the internet company, he said. The traditional distribution channels are expensive, therefore the tickets sell through websites will bring down their costs. AirAsia are trying to sell ancillary goods and services which are not included airfare. For example, checked-in baggage(not handcarry), preferred seating, in-flight meals, WiFi, rental car bookings through airasia main website, hotel through airasiago website and redemption of miles through airasiabig website(Balea, 2015). He said: “We expect ancillary income, such as from these additional online services, to contribute to our bottomline.” (TTG Asia Media Pte Ltd, 2005).

AIRASIA has partnership with the car rental business named GoCar, in a partnership with Asian Rent-A-Car which is a subsidiary of Scomi Group. It offered at Kuala Lumpur International Airport, Senai International Airport, Penang and Kuantan. The rates of car rental start at RM30 (US$8) per day (TTG Asia Media Pte Ltd, 2005).

            Air Asia has cooperated with many hotels around Asia Country and create an icon of “flight+hotel” on Air Asia official website to allow their customer which to made hotel booking. This system help the travellers to save time because they can reserve for the hotel accommodation after they book a flight but also can book a hotel without make any flight reservation In Air Asia official website which have icons “flight+hotel” and “hotel”, both will direct proceed to AirAsiaGo webpage. Hotel that booked through the website have the lowest price guarantee.