Proactive

Business Dictionary (n.d.) explains proactive is about actions and results are behavior-oriented, instead of others are waiting things happen then they only try to react to it. It also explains that proactive behavior aims at identification and exploitation of opportunities and in taking pre-emptory action against potential problems and threats, whereas reactive behavior focuses on fighting a fire or solving a problem after it occurs.

Bill Gates is founder of the world largest computer software, Microsoft. Bill Gates is a proactive entrepreneur. He realizes smartphone market is become bigger. Smartphones nowadays are multifunctional. It not only can make call, be music player, take note etc. It also can browse website now as long as it connected with internet or wireless fidelity (WIFI). Peoples prefer to browse internet with smartphone compare with computer or laptop. He foreseen the trend of elimination of computer world in the future. He starts to take action that how to survive Microsoft in the future. So in 25 April 2014, Microsoft completed to takeover Nokia.

According to Microsoft (2014), Windows Phone is the fastest to grow in the smartphone market compared to Andoid Operating System (OS) and Iphone Operating System (IOS), and its portfolio of award-winning devices continues to expand. In the fourth quarter of 2013, International Data Corporation, IDC (2013) said that the Nokia mobile phone business, Microsoft will target the affordable mobile devices market, a $50 billion annual opportunity, delivering the first mobile experience to the next billion people while introducing Microsoft services to new customers around the world. Bill Gates believes that Window Phone will be lead the smartphone market in the future. Meanwhile, peoples hesitate investment of Microsoft on Window Phone is a correct or wrong strategy since OS and IOS are leading the smartphone market nowadays.