Steve Jobs
Outcome oriented or result oriented
is used to describe a person or an
organization that only focuses on result rather than how does the
process is going to run on produce the product or deliver services.
A successful entrepreneur who
has this characteristic was Steve Jobs. Steve Jobs was a genius American
successful entrepreneur, marketer, and inventor. He also was the co-founder,
chairman, and CEO of Apple Inc. Sunil Maheshwari (2014) said that Steve Jobs
drew a two-by-two grid after some weeks of product review sessions in 1997. At the
top of two columns, he wrote “Consumer” and “Professional”. He labelled the two
rows as “Desktop” and “Portable.” Steve Jobs only told his team members, this
is their job and only focus on this four great products - one for each
quadrant. The rest should be abandoned.
But, by getting Apple to focus
on making just four computers, he saved the company. “Deciding what not to do
is as important as deciding what to do,” he believed. (Sunil Maheshwari, 2014)
But in the end, for something this complicated, it's really hard to design
products by focus groups. A lot of times, people don't know what they want
until you show it to them, said by Steven Job (1998). Mui (2011), he also mentioned in Forbes that
Steve Jobs had told his team, never ask customers what they want because they
never know what they want. Steve Jobs and his team find out what they want
without direct ask them. Steve Jobs believe the products are the best result to
let customers know what they want. Therefore, they kept on inventing creative and
innovative products. “Stay Hunger, Stay Foolish”, said by Steve Job (2005). He
meant to his team, never be satisfied and always push yourself and do the
things that peoples say cannot be done or impossible. In 2007, I-Phone first
generation was successful introduce to market. Steve Jobs was die on 5 Oct
2011, but his spirit also being remembered by everyone of his team.
No comments:
Post a Comment