Tony Fernandes has the trait of observant because he use less than 1 dollar to purchase of a bankrupt company and start his airline empire. He are the “vanguard” of the low-cost air travel. AirAsia start operate in January 2002 from 2 planes that from a bankrupt company to more than 180 of national airlines. Anyway, Fernandes not only focus on airfare but also start a hotel chain and offers car rental (Ng, 2014).
AirAsia can be the internet company, he said. The traditional distribution channels are expensive, therefore the tickets sell through websites will bring down their costs. AirAsia are trying to sell ancillary goods and services which are not included airfare. For example, checked-in baggage(not handcarry), preferred seating, in-flight meals, WiFi, rental car bookings through airasia main website, hotel through airasiago website and redemption of miles through airasiabig website(Balea, 2015). He said: “We expect ancillary income, such as from these additional online services, to contribute to our bottomline.” (TTG Asia Media Pte Ltd, 2005).
AIRASIA has partnership with the car rental business named GoCar, in a partnership with Asian Rent-A-Car which is a subsidiary of Scomi Group. It offered at Kuala Lumpur International Airport, Senai International Airport, Penang and Kuantan. The rates of car rental start at RM30 (US$8) per day (TTG Asia Media Pte Ltd, 2005).
AirAsia can be the internet company, he said. The traditional distribution channels are expensive, therefore the tickets sell through websites will bring down their costs. AirAsia are trying to sell ancillary goods and services which are not included airfare. For example, checked-in baggage(not handcarry), preferred seating, in-flight meals, WiFi, rental car bookings through airasia main website, hotel through airasiago website and redemption of miles through airasiabig website(Balea, 2015). He said: “We expect ancillary income, such as from these additional online services, to contribute to our bottomline.” (TTG Asia Media Pte Ltd, 2005).
Air Asia has cooperated with many hotels around Asia
Country and create an icon of “flight+hotel” on Air Asia official website to
allow their customer which to made hotel booking. This system help the travellers
to save time because they can reserve for the hotel accommodation after they
book a flight but also can book a hotel without make any flight reservation In
Air Asia official website which have icons “flight+hotel” and “hotel”, both
will direct proceed to AirAsiaGo webpage. Hotel that booked through the website
have the lowest price guarantee.
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